Leo Krokholev, designer

UHU — Advertising Illustration & Character Design

UHU: Advertising Illustration & Character Design, slide 1 of 11 UHU: Advertising Illustration & Character Design, slide 2 of 11 UHU: Advertising Illustration & Character Design, slide 3 of 11 UHU: Advertising Illustration & Character Design, slide 4 of 11 UHU: Advertising Illustration & Character Design, slide 5 of 11 UHU: Advertising Illustration & Character Design, slide 6 of 11 UHU: Advertising Illustration & Character Design, slide 7 of 11 UHU: Advertising Illustration & Character Design, slide 8 of 11 UHU: Advertising Illustration & Character Design, slide 9 of 11 UHU: Advertising Illustration & Character Design, slide 10 of 11 UHU: Advertising Illustration & Character Design, slide 11 of 11

Overview

A hand-painted advertising illustration for the adhesive brand UHU, produced as a magazine double-page spread and as a poster. The concept places the product inside an underwater adventure: a grinning diver drifts through deep blue water with a UHU tube in his outstretched hand, sharks and air bubbles circling above him. The custom character and the airbrush painting carry the message on their own, without a line of extra copy.