Leo Krokholev, designer

dreizettWG Gevelsberg — Identity for Assisted Living

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Overview

A full identity for an assisted-living community for people with dementia: logotype, roll-up, flyer, vehicle livery, key fob and the mobile site. The mark builds a house out of four squares, and one illustrated garden scene repeats across every carrier, so the material stays recognisable from a van at ten metres and from a flyer in the hand.